Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

Enjoy! Hedonic Consumption and Compliance with Assertive Messages

This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hed...

Compliance Management in Multi-actor Contexts

The main contribution of this paper lays in the idea of considering regulatory compliance management as a specific situation, where risks to mitigate are sometimes opportunities and where ambiguous and constantly changing requirements come from different stakeholders. We designed a solution and developed an artifact, which supports different users (namely business managers, compliance officers,...

Managing consumer debt: Culture, compliance, and completion

a r t i c l e i n f o We examine the cultural dimensions of participation in a debt management program (DMP). Archival data from Consumer Credit Counseling Service provide insights into the behavior of consumers in a DMP. Latino clients differ from Anglo clients, and are ultimately less successful in resolving debt problems. A key difference appears to be the expected monthly payment establishe...

Problems Associated with the Use of Communicative Language Teaching in EFL Contexts and Possible Solutions

If the target of foreign language teaching is to use the language, communicative language teaching (CLT) seems to be an ideal teaching model. The goal of teaching with this method is to use the language as a medium of communication (Adi, 2012).The application of the communicative approach in teaching English as a foreign language, however, is associated with some problems that can cause the met...